SEO

WHAT IS SEO?

What is SEO? Search Engine Optimization or “SEO” is a great marketing strategy which affects the visibility of your web page. Our system automatically adds your keywords to relevent areas of the website. All images are properly taged with alt and title fields as well as a readable naming convention for the image itself.  When you incorporate Expressions Technologies SEO Services into your site, your Funeral Home has a far better opportunity to rank higher up and more frequently on that list, thereby encouraging more visitors to your site.

SEO takes into consideration the who, what, when, where and how of marketing to a targeted audience. Who is searching? Who is our target audience? What are they searching for? What stands out? What search terms is the targeted audience using? Which keywords? When are they looking for your site? Where are they looking? Which search engines are they using? How does each search engine function? A great SEO campaign involves defining all these aspects in order to create a targeted list of keywords, blog posts with relevant content and Social Media posts containing updates, events and services your Funeral Home provides.